Hidden Causes of Reckless Advertising Waste

Chicago: Lord and Thomas, 1913. First edition. Softcover. First edition (stated). Printed stiff wrappers. 112 pp. Illustrated with line drawings. Twelve lessons on what NOT to do in the advertising game, including "Campaigns Crippled by Fallicies by Salesmen", "Resistance in the Shipping Department", "Mail Order Hit and Miss" and more. A quick perusal showed us how what was true in 1913 is also true in some form or another, a century later. Fine. fine. Item #E12932B

Price: $40.00