Mercer Motor Cars, Being a Comprehensive Description of Series Six Models with Photographic Illustrations (original)
(Mercer Motors Company)

Trenton: Mercer Motors Corporation, ca. 1923. Very scarce. Quarto sized, 19 pp. in stiff wrappers printed in black with blue and orange company logo. No date, circa 1920. Illustrated with full page photographs of Mercer Motors "Series Six" automobiles (Mercer Sedan, Mercer Sporting, Mercer Touring, Mercer Runabout); centerfold engravings of the autos' internal features from various angles; smaller photographs of mechanical parts in the text. Each page decorated about the margins in orange. Final page has specifications and a price list (they started at $3750 and the sedan and the touring limousine has a whopping $5000 price tag). Generally very good, small light droplet bottom of front cover, even soiling to the rear cover and some scattered foxing and light soiling to the interior. The Mercer Motors Company was founded in 1909 by a member of the Roebling family and a local New Jersey landowner. They produced only one or two painstakingly handmade automobiles a week and sold them to weathy sportamen and the like. By 1914, their Raceabout model, which could do 80mph on the poor roads of the time, had won several competitions. After the original owners died off, Mercer Motors was sold to a Wall Street firm but was gone by 1925. Very Good Softcover (Item ID: E11333)


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